Real People. Real Adventures. One Nation.
Gear Made Born on the Water.

Outdoor Nation Unlimited (formerly Gillz LLC) is a performance apparel company based in Jacksonville Beach, Florida, that’s evolved from fishing roots into full outdoor lifestyle wear. Their mission is to create gear that stands up to the sun, salt, sweat, and surf—built for anglers, outdoorsmen, and anyone who plays outdoors.

Their fabrics combine protection and performance: UPF 50+ sun guard, quick-dry moisture wicking, stretch for movement, anti-microbial finishes, and color/graphic styles that match the outdoor life—from rugged coastline to inland adventures.

Outdoor Nation Unlimited is more than apparel—it’s a unifying brand umbrella for lines like Gillz, Reel Life, FinTech, and Mad Pelican, signaling the brand’s expansion beyond fishing shirts into a wider category of functional outdoor wear.

Expect long-sleeve sun shirts, hoodies, performance tees, hats & caps, outer-layers and more—each built to last, endure water exposure, resist odor, and keep you comfortable whether you’re standing on a boat deck, casting from the shore, or hiking rough terrain.

Explore the Outdoor Nation Unlimited collection below and gear up with technically smart outdoor wear designed for the water, sun, and every adventure in between.