Fresh Designs. Pro Features.
Tackle Built to Perform.

Favorite Fishing is a performance-focused angling brand born out of passion and a strong drive to bring premium rods, reels, line, and accessories to anglers who demand durability and functionality. Established in 2016 by Winston Tucker, Favorite Fishing USA aims to offer rods made with advanced materials and thoughtful design—trusted in rigs from crappie and catfish setups to serious saltwater offshore work.

Rooted in Southern Missouri (Thayer, MO), the brand draws from Ozark fishing culture and angler feedback to build gear that’s balanced between high performance and real-world affordability. Their rods and reels are engineered to meet the needs of both new anglers and experienced tournament pros alike.

With international reach and design input from global pro anglers, Favorite offers product lines for many species and styles—bass, crappie, saltwater, freshwater, spinning, and casting—with gear made to handle extremes. Premium rod series like the Outstanding, Summit, White Bird, and X1 highlight their commitment to stiffness, sensitivity, and strength.

Explore everything from versatile casting rods and light finesse spinning setups to powerful saltwater reels and tackle accessories. Favorite merges strong build quality, advanced materials, and modern design—giving you gear you can rely on every cast, bank, or boat.