Built on Ice. Built for Sensitivity.
Michigan Fishing, Elevated.

Ice Strong Outdoors is a husband-and-wife founded company out of Michigan—Matt and Laura Strong—started from their passion for ice fishing and extended into charter fishing on Lake Michigan. Their journey began in designing titanium spring bobbers that would endure brutal cold and pick up the lightest bites, and they’ve been refining gear ever since.

Made in Michigan and tested in real ice and open water, their product lineup now includes more than just elite bobbers. They build diver rods, trolling plugs, divers (shallow, deep), flashers, rig components (meat rigs, lures, harnesses), flies, and a full spectrum of winter and trolling-adapted tools. Every product reflects their roots in ice and trolling fishing—durability, sensitivity, and purpose-built design.

Highlights include the original Titanium Spring Bobbers (rated to -25°F and noted for their responsiveness on tiny bites), the Manasseh Diver Rods engineered with input from veteran charter captains, and "Killer Fish" shallow and deep divers built to perform in varied water conditions.

Whether you’re working through thick ice or trolling open lakes, Ice Strong Outdoors gear keeps you dialed in—seeing subtle strikes, maintaining presentation, and staying tough against cold, wind, and water.