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New Releases

Fresh Gear Just In. Cast First.

Our Newly Added Products collection is your go-to for what’s hot off the press in fishing gear—whether it’s game-changing lures, next-gen tackle, or seasonal essentials that just landed. Handpicked and updated often, this lineup keeps your tackle box sharp and your options tuned for every condition.

Expect a dynamic mix—from versatile soft plastics and hard baits to rods, line innovations, outdoor accessories, and more. Everything here is fresh, functional, and packed with fish-catching potential.

Check in regularly—this collection shifts fast and bold. Discover today’s standout gear before it becomes tomorrow’s staple.

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Florida Diver Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornFlorida Diver Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

4 colors available
Conch Republic Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornConch Republic Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

5 colors available
Michigan Freshwater Born "Surrender The Booty" Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornMichigan Freshwater Born "Surrender The Booty" Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Texas Freshwater Born Men's Largemouth Bass Cotton Hoodie
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Vendor: Saltwater BornTexas Freshwater Born Men's Largemouth Bass Cotton Hoodie
Sale price$48.00

8 colors available
Key West, Florida Diver Soft Tee
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Vendor: Saltwater BornKey West, Florida Diver Soft Tee
Sale price$30.00

3 colors available
Melbourne, Australia "Surrender The Booty" Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornMelbourne, Australia "Surrender The Booty" Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Texas Freshwater Born Men's Blackbeard
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Vendor: Saltwater BornTexas Freshwater Born Men's Blackbeard
Sale price$30.00

5 colors available
Michigan Freshwater Born Linear Logo Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornMichigan Freshwater Born Linear Logo Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
DFW, TX Flag Freshwater Born Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornDFW, TX Flag Freshwater Born Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
New Smyrna Beach, FL Logo Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornNew Smyrna Beach, FL Logo Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Michigan Freshwater Born Linear Logo Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornMichigan Freshwater Born Linear Logo Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Lake Travis Freshwater Born State of Texas Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornLake Travis Freshwater Born State of Texas Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Lake Travis Freshwater Born Kraken Men's Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornLake Travis Freshwater Born Kraken Men's Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

5 colors available
St. Pete Beach, FL "All For Rum and Rum For All" Cotton Hoodie
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Vendor: Saltwater BornSt. Pete Beach, FL "All For Rum and Rum For All" Cotton Hoodie
Sale price$48.00

6 colors available
Michigan Freshwater Born Smallmouth Bass Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornMichigan Freshwater Born Smallmouth Bass Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
DFW State of Texas Freshwater Born Men's Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornDFW State of Texas Freshwater Born Men's Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

5 colors available
Michigan Freshwater Born Kraken Men's Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornMichigan Freshwater Born Kraken Men's Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

5 colors available
DFW, TX Freshwater Born Kraken Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornDFW, TX Freshwater Born Kraken Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
DFW, TX Freshwater Born "Surrender The Booty" Men's Short Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornDFW, TX Freshwater Born "Surrender The Booty" Men's Short Sleeve UPF 50+ Dry-Fit Shirt
Sale price$30.00

5 colors available
Michigan Freshwater Born Kraken Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornMichigan Freshwater Born Kraken Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
DFW, TX Freshwater Born "All For Rum and Rum For All" Women's Short Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornDFW, TX Freshwater Born "All For Rum and Rum For All" Women's Short Sleeve UPF 50+ Dry-Fit Shirt
Sale price$30.00

6 colors available
Dunedin Florida Girl Women's Short Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornDunedin Florida Girl Women's Short Sleeve UPF 50+ Dry-Fit Shirt
Sale price$30.00

6 colors available
Dunedin, FL Kraken Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornDunedin, FL Kraken Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Dunedin, FL "Saltwater Hair Don't Care" Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornDunedin, FL "Saltwater Hair Don't Care" Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Tarpon Springs, FL "All For Rum and Rum For All" Men's Short Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornTarpon Springs, FL "All For Rum and Rum For All" Men's Short Sleeve UPF 50+ Dry-Fit Shirt
Sale price$30.00

5 colors available
Tarpon Springs, FL "Saltwater Hair Don't Care" Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornTarpon Springs, FL "Saltwater Hair Don't Care" Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Tarpon Springs, FL Kraken Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornTarpon Springs, FL Kraken Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Melbourne, Australia "All for Rum and Rum For All" Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornMelbourne, Australia "All for Rum and Rum For All" Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Tarpon Springs Florida Girl Women's Short Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornTarpon Springs Florida Girl Women's Short Sleeve UPF 50+ Dry-Fit Shirt
Sale price$30.00

6 colors available
Key West, FL Kraken Men's Short Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West, FL Kraken Men's Short Sleeve UPF 50+ Dry-Fit Shirt
Sale price$30.00

6 colors available
Tarpon Springs, FL Action Tarpon Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornTarpon Springs, FL Action Tarpon Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

5 colors available
Dunedin, FL "All For Rum and Rum For All" Men's Short Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornDunedin, FL "All For Rum and Rum For All" Men's Short Sleeve UPF 50+ Dry-Fit Shirt
Sale price$30.00

5 colors available
Key West, FL "All For Rum and Rum For All" Men's Short Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West, FL "All For Rum and Rum For All" Men's Short Sleeve UPF 50+ Dry-Fit Shirt
Sale price$30.00

5 colors available
Dunedin, FL State of Florida Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornDunedin, FL State of Florida Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

5 colors available
Dunedin, FL Action Tarpon Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornDunedin, FL Action Tarpon Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

5 colors available
Tarpon Springs, FL Blackbeard Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornTarpon Springs, FL Blackbeard Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Melbourne, Australia Kraken Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornMelbourne, Australia Kraken Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Cocoa Beach, FL "Life is Better at The Beach" Turtle Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornCocoa Beach, FL "Life is Better at The Beach" Turtle Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00
Key West, FL Kraken Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornKey West, FL Kraken Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

5 colors available
Florida Keys Realistic Lobster Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornFlorida Keys Realistic Lobster Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

5 colors available

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