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New Releases

Fresh Gear Just In. Cast First.

Our Newly Added Products collection is your go-to for what’s hot off the press in fishing gear—whether it’s game-changing lures, next-gen tackle, or seasonal essentials that just landed. Handpicked and updated often, this lineup keeps your tackle box sharp and your options tuned for every condition.

Expect a dynamic mix—from versatile soft plastics and hard baits to rods, line innovations, outdoor accessories, and more. Everything here is fresh, functional, and packed with fish-catching potential.

Check in regularly—this collection shifts fast and bold. Discover today’s standout gear before it becomes tomorrow’s staple.

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UCF Black and Gold Freshwater Born Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornUCF Black and Gold Freshwater Born Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

6 colors available
Florida Freshwater Born Linear Logo Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornFlorida Freshwater Born Linear Logo Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

6 colors available
Fort Worth Freshwater Born Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornFort Worth Freshwater Born Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

6 colors available
Texas Freshwater Born "Surrender The Booty" Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornTexas Freshwater Born "Surrender The Booty" Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

6 colors available
Austin Freshwater Born Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornAustin Freshwater Born Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

6 colors available
TCU Edition Freshwater Born Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornTCU Edition Freshwater Born Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

6 colors available
College Station Freshwater Born Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornCollege Station Freshwater Born Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

6 colors available
Turtle Wrap Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornTurtle Wrap Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

8 colors available
"Life Is Better At The Beach" Turtle Women's Long Sleeve UPF 50+ Dry-Fit Shirt (No Back)
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Vendor: Saltwater Born"Life Is Better At The Beach" Turtle Women's Long Sleeve UPF 50+ Dry-Fit Shirt (No Back)
Sale price$48.00

8 colors available
Siesta Key Hogfish Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSiesta Key Hogfish Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Redfish on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornRedfish on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Siesta Key Grouper Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSiesta Key Grouper Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Key West, FL Men's Turtle Soft Tee
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Vendor: Saltwater BornKey West, FL Men's Turtle Soft Tee
Sale price$30.00

5 colors available
Hogfish on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornHogfish on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Siesta Key, FL Redfish Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSiesta Key, FL Redfish Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Key West, FL Mahi on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West, FL Mahi on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Clean American Flag Soft Tee
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Vendor: Saltwater BornClean American Flag Soft Tee
Sale price$30.00

3 colors available
Yellowtail on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornYellowtail on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Siesta Key, FL Florida Diver Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSiesta Key, FL Florida Diver Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Siesta Key, FL Hogfish Diver Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSiesta Key, FL Hogfish Diver Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Sailfish on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSailfish on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Siesta Key, FL Circle Logo Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSiesta Key, FL Circle Logo Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Grouper on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornGrouper on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Siesta Key, FL Florida USA Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSiesta Key, FL Florida USA Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Hogfish Diver Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornHogfish Diver Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

4 colors available
Blue Marlin on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornBlue Marlin on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Garnet and Gold Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornGarnet and Gold Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

4 colors available
Siesta Key, FL Tarpon Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSiesta Key, FL Tarpon Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Yellowfin Tuna on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornYellowfin Tuna on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Hogfish Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornHogfish Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

4 colors available
Mahi Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornMahi Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

4 colors available
Siesta Key, FL Turtle Soft Tee
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Vendor: Saltwater BornSiesta Key, FL Turtle Soft Tee
Sale price$30.00

3 colors available
Orange and Blue Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornOrange and Blue Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

4 colors available
"Life Is Better At The Beach" Conch Women's Long Sleeve UPF 50+ Dry-Fit Shirt (No Back)
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Vendor: Saltwater Born"Life Is Better At The Beach" Conch Women's Long Sleeve UPF 50+ Dry-Fit Shirt (No Back)
Sale price$48.00

8 colors available
Redfish Boys Long Sleeve UPF 50+ Dry-Fit Hoody
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Vendor: Saltwater BornRedfish Boys Long Sleeve UPF 50+ Dry-Fit Hoody
Sale price$36.00

4 colors available
Bonefish Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornBonefish Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

4 colors available
Key West, FL Marlin Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West, FL Marlin Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

5 colors available
Siesta Key, Florida Hogfish Soft Tee
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Vendor: Saltwater BornSiesta Key, Florida Hogfish Soft Tee
Sale price$30.00

2 colors available
USF Green and Gold Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornUSF Green and Gold Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

4 colors available
Miami Orange and Green Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornMiami Orange and Green Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

4 colors available

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