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New Releases

Fresh Gear Just In. Cast First.

Our Newly Added Products collection is your go-to for what’s hot off the press in fishing gear—whether it’s game-changing lures, next-gen tackle, or seasonal essentials that just landed. Handpicked and updated often, this lineup keeps your tackle box sharp and your options tuned for every condition.

Expect a dynamic mix—from versatile soft plastics and hard baits to rods, line innovations, outdoor accessories, and more. Everything here is fresh, functional, and packed with fish-catching potential.

Check in regularly—this collection shifts fast and bold. Discover today’s standout gear before it becomes tomorrow’s staple.

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Texas "Life is Better at the Lake" Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornTexas "Life is Better at the Lake" Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Miami Orange and Green Key West, FL Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornMiami Orange and Green Key West, FL Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

3 colors available
Key West, FL USA Born Boy's Long-Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West, FL USA Born Boy's Long-Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

5 colors available
Key West, FL Hogfish Diver Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West, FL Hogfish Diver Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Florida "Life is Better at the Lake" Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornFlorida "Life is Better at the Lake" Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
American Flag On Chest Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornAmerican Flag On Chest Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

3 colors available
Georgia Freshwater Born "All For Rum and Rum For All" Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornGeorgia Freshwater Born "All For Rum and Rum For All" Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornLong Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Michigan Freshwater Born Pike Men's Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornMichigan Freshwater Born Pike Men's Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

5 colors available
Key West, FL Circle Logo Clean Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West, FL Circle Logo Clean Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

3 colors available
Texas Freshwater Born Linear Logo Women's Cotton Long Sleeve Shirt
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Vendor: Saltwater BornTexas Freshwater Born Linear Logo Women's Cotton Long Sleeve Shirt
Sale price$35.00

5 colors available
Key West, FL State of Florida Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West, FL State of Florida Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

3 colors available
Key West, Florida Blue Marlin Soft Tee
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Vendor: Saltwater BornKey West, Florida Blue Marlin Soft Tee
Sale price$30.00

1 color available
State of Florida Boys and Girls Long Sleeve UPF 50+ Dry-Fit Hoody
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Vendor: Saltwater BornState of Florida Boys and Girls Long Sleeve UPF 50+ Dry-Fit Hoody
Sale price$36.00

4 colors available
Key West, FL Orange and Blue Soft Tee
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Vendor: Saltwater BornKey West, FL Orange and Blue Soft Tee
Sale price$30.00

3 colors available
Michigan "Life is Better at the Lake" Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornMichigan "Life is Better at the Lake" Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Key West, Florida USA Soft Tee
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Vendor: Saltwater BornKey West, Florida USA Soft Tee
Sale price$30.00

2 colors available
Garnet and Gold Key West, FL Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornGarnet and Gold Key West, FL Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

2 colors available
South Florida Green and Gold Soft Tee
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Vendor: Saltwater BornSouth Florida Green and Gold Soft Tee
Sale price$30.00

2 colors available
Vintage USA Born Soft Tee
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Vendor: Saltwater BornVintage USA Born Soft Tee
Sale price$30.00

1 color available
Michigan Freshwater Born "All For Rum and Rum For All" Men's Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornMichigan Freshwater Born "All For Rum and Rum For All" Men's Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

1 color available
American Flag Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornAmerican Flag Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

2 colors available
Siesta Key, FL Realistic Turtle Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSiesta Key, FL Realistic Turtle Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Key West, FL USA Born Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West, FL USA Born Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

6 colors available
Michigan USA Freshwater Born Men's Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornMichigan USA Freshwater Born Men's Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

5 colors available
Freshwater Born Linear Logo Women's Cotton Long Sleeve Shirt
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Vendor: Saltwater BornFreshwater Born Linear Logo Women's Cotton Long Sleeve Shirt
Sale price$35.00

5 colors available
Michigan Freshwater Born Perch Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornMichigan Freshwater Born Perch Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Michigan Freshwater Born "All For Rum and Rum For All" Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornMichigan Freshwater Born "All For Rum and Rum For All" Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Michigan Freshwater Born SUP Flag Women's Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornMichigan Freshwater Born SUP Flag Women's Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

5 colors available
Key West, FL State of Florida Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West, FL State of Florida Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

6 colors available
Clean American Flag Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornClean American Flag Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

2 colors available
Michigan Freshwater Born "Surrender The Booty" Men's Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornMichigan Freshwater Born "Surrender The Booty" Men's Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

5 colors available
Michigan "Freshwater Heals Everything" Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornMichigan "Freshwater Heals Everything" Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Conch Wrap Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornConch Wrap Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Spiny Lobster Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornSpiny Lobster Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

4 colors available
Miami Orange and Green Soft Tee
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Vendor: Saltwater BornMiami Orange and Green Soft Tee
Sale price$30.00

3 colors available
Vintage Bonefish Soft Tee
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Vendor: Saltwater BornVintage Bonefish Soft Tee
Sale price$30.00

2 colors available
Siesta Key, FL Marlin Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSiesta Key, FL Marlin Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

11 colors available
Key West, FL Mahi Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West, FL Mahi Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Key West, FL Florida USA Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West, FL Florida USA Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

5 colors available

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