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New Releases

Fresh Gear Just In. Cast First.

Our Newly Added Products collection is your go-to for what’s hot off the press in fishing gear—whether it’s game-changing lures, next-gen tackle, or seasonal essentials that just landed. Handpicked and updated often, this lineup keeps your tackle box sharp and your options tuned for every condition.

Expect a dynamic mix—from versatile soft plastics and hard baits to rods, line innovations, outdoor accessories, and more. Everything here is fresh, functional, and packed with fish-catching potential.

Check in regularly—this collection shifts fast and bold. Discover today’s standout gear before it becomes tomorrow’s staple.

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Dunedin, FL Kraken Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornDunedin, FL Kraken Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Florida Freshwater Born Largemouth Bass Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornFlorida Freshwater Born Largemouth Bass Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Michigan Freshwater Born Kraken Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornMichigan Freshwater Born Kraken Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Texas Freshwater Born Largemouth Bass Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornTexas Freshwater Born Largemouth Bass Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Michigan Freshwater Born Smallmouth Bass Men's Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornMichigan Freshwater Born Smallmouth Bass Men's Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

5 colors available
Florida Flag Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornFlorida Flag Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

4 colors available
Blackbeard Men's Short Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornBlackbeard Men's Short Sleeve UPF 50+ Dry-Fit Shirt
Sale price$30.00

5 colors available
Conch Republic Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornConch Republic Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
St. Pete Beach, FL Kraken Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSt. Pete Beach, FL Kraken Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Key West, FL Marlin Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West, FL Marlin Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Key West, Florida Flag Soft Tee
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Vendor: Saltwater BornKey West, Florida Flag Soft Tee
Sale price$30.00

2 colors available
Key West Vintage Trucker Mesh Hat
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Vendor: Saltwater BornKey West Vintage Trucker Mesh Hat
Sale price$26.00

2 colors available
Cape Coral Vintage Trucker Mesh Hat
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Vendor: Saltwater BornCape Coral Vintage Trucker Mesh Hat
Sale price$26.00

2 colors available
Action Mahi
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Vendor: Saltwater BornAction Mahi
Sale price$30.00

1 color available
Siesta Key, FL Flexfit Hat
Vendor: Saltwater BornSiesta Key, FL Flexfit Hat
Sale price$26.00

1 color available
Charleston, SC Flexfit Hat
Vendor: Saltwater BornCharleston, SC Flexfit Hat
Sale price$26.00

1 color available
Florida "Freshwater Heals Everything" Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornFlorida "Freshwater Heals Everything" Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Blackbeard Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornBlackbeard Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

5 colors available
Orange and Blue Key West, FL Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornOrange and Blue Key West, FL Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

2 colors available
Key West, FL Flexfit Hat
Vendor: Saltwater BornKey West, FL Flexfit Hat
Sale price$26.00

1 color available
Key West, FL Island Time Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West, FL Island Time Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

11 colors available
Key West Action Mahi Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West Action Mahi Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Texas Freshwater Born Women's Blackbeard
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Vendor: Saltwater BornTexas Freshwater Born Women's Blackbeard
Sale price$30.00

5 colors available
Baby Turtles Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornBaby Turtles Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

5 colors available
Orange and Blue Cotton Hoodie
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Vendor: Saltwater BornOrange and Blue Cotton Hoodie
Sale price$48.00

7 colors available
California Kraken Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornCalifornia Kraken Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Key West, FL "Saltwater Heals Everything" Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West, FL "Saltwater Heals Everything" Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

8 colors available
UCF Black and Gold Freshwater Born Women's LS UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornUCF Black and Gold Freshwater Born Women's LS UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Texas Freshwater Born "All For Rum and Rum For All" Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornTexas Freshwater Born "All For Rum and Rum For All" Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

5 colors available
State of Florida USA Freshwater Born Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornState of Florida USA Freshwater Born Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Florida Flag Freshwater Born Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornFlorida Flag Freshwater Born Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

6 colors available
Islamorada Structured Mesh Trucker Hat
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Vendor: Saltwater BornIslamorada Structured Mesh Trucker Hat
Sale price$26.00

8 colors available
Tampa Bay All For Rum Cotton Hoodie
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Vendor: Saltwater BornTampa Bay All For Rum Cotton Hoodie
Sale price$48.00

7 colors available
Waco Freshwater Born Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornWaco Freshwater Born Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

6 colors available
Texas A&M Edition Freshwater Born Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornTexas A&M Edition Freshwater Born Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
State of Florida USA Freshwater Born Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornState of Florida USA Freshwater Born Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

5 colors available
Florida Flag Freshwater Born Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornFlorida Flag Freshwater Born Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Key West Tie-Dye Lifeguard Straw Hat
Vendor: Saltwater BornKey West Tie-Dye Lifeguard Straw Hat
Sale price$39.00
USA Snapper Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornUSA Snapper Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Garnet and Gold Freshwater Born Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornGarnet and Gold Freshwater Born Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available

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