Houston-Crafted Finesse.
Innovative Plastics That Fishers Love.

WM Bayou is a passionate, small-team brand based in Houston, Texas, focused on creating cutting-edge soft plastic fishing lures that make a difference on the water. Known for developing groundbreaking designs like the world's first Techno Frog—a finesse-style hollow-body frog—they elevate soft plastics across categories: drop-shot, finesse, Ned, panfish, swimbait, BFS, weedless, and worm-style baits.

This isn’t a mass-production company—it’s a community of dedicated anglers and designers committed to pushing traditional lure boundaries. Their mission is simple: help you catch more fish with purposeful, performance-driven soft plastics.

WM Bayou blends creative engineering, small-team agility, and deep angler understanding into a brand that keeps evolving—one breakthrough bait at a time.