Engineering Meets Fishing.
Innovation Meets Tradition.

Robolize started in Hillsboro, Oregon, as a passion project by engineer Joe Wrobel and his wife Leah—a small, family-owned brand born from a quest to improve the solo angler's experience. What began with a custom quick-release landing net over a 3D printer has evolved into a suite of truly innovative tackle solutions.

At the heart of their collection is a blend of modern engineering and timeless design. They’ve revived the legendary Okie Drifter—a translucent, floating classic originally introduced in the late 1950s—bringing the action, color, and buoyancy that made it legendary back to modern anglers.

But Robolize didn’t stop there. Their Mercurial Bead offers quick-change functionality for beads that you can swap—float, sink, or be neutrally buoyant—without retying. And the Spin-Roe brings a dynamic spinning action that changes color in motion. Products like the Stealth Dogger and the Ninja Net showcase a design-first approach that reimagines what tackle can be.

Robolize's identity is rooted deeply in creativity, quality, and angling community. They believe in the untapped potential of 3D printing to reshape fishing tackle—and they're all about hearing real stories from real anglers: first steelhead, unforgettable Okie Drifter trips, and conversations sparked by shared gear.