Over a Century of Rod Craft.
Legacy Meets Modern Bass & Fly Fishing Design.

Powell Rods has been making fishing rods since 1910, beginning with E.C. Powell crafting hand-made, semi-hollow bamboo fly rods in Marysville, California—a design so advanced it was patented. Over the decades, the company evolved through bamboo, fiberglass under Walton Powell, and then into high-performance graphite rods under Preston Powell—always pushing for better rod action, strength, and feel.

Today, Powell builds a broad spectrum of rods—fly rods, bass rods, spinning, casting, crankbait, worm/jig rods—each line balancing sensitivity and backbone. Whether you cast light flies or heavy bass rigs, Powell’s craftsmanship, blank technology, and premium components deliver confidence on every fishable moment. Their Endurance and Platinum series, for example, are built with advanced graphite blanks (like MaxumFiber-Z) and upgraded guides to match serious anglers’ demands.

Powell Rods is rooted in heritage but built for performance: tested in real fishing conditions, refined over generations, and trusted by anglers who want rods that don’t just look good—but cast, fight, and last.