Softy Shuffle. Handcrafted in Texas.
Made for Precision Fishing.

PavLures delivers handmade soft plastic lures created in Rockport, Texas, with a passion for performance and authenticity. Their lineup features expertly crafted baits like the Lil’ Softy, Big Softy, flexible Rat Tails, Whipping Tails, and True Floaters—each designed with a unique wobble‑fall action that draws strikes in both skinny water and structure.

Every lure is built in-house by owner Capt. Chad Pavlu, reflecting a commitment to integrity, humility, and homegrown quality. PavLures remains committed to crafting every bait domestically—no outsourcing allowed—ensuring consistency and high standards in every cast.

Trusted by top Texas wade-fishing guides and saltwater pros across the country, PavLures combines Southern charm with saltwater-savvy design—creating soft plastics that look, move, and trigger like nothing else on the water.

Explore the full PavLures collection below and cast with hand-poured, precision soft plastics built for confident catches and real results.