New Releases

Fresh Gear Just In. Cast First.

Our Newly Added Products collection is your go-to for what’s hot off the press in fishing gear—whether it’s game-changing lures, next-gen tackle, or seasonal essentials that just landed. Handpicked and updated often, this lineup keeps your tackle box sharp and your options tuned for every condition.

Expect a dynamic mix—from versatile soft plastics and hard baits to rods, line innovations, outdoor accessories, and more. Everything here is fresh, functional, and packed with fish-catching potential.

Check in regularly—this collection shifts fast and bold. Discover today’s standout gear before it becomes tomorrow’s staple.

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Classic Red/White Adjustable Hat
Vicious Can Coozie
Vendor: Vicious FishingVicious Can Coozie
Sale price$3.99
Vicious Crankbait - SC70 Shallow Diver - Perch
Vicious Crankbait - MC65 Medium Diver - Ghost Shad
Vicious Line Conditioner
Vicious Crankbait - MC65 Medium Diver - Bluegill
Vicious Crankbait - MC65 Medium Diver - Ghost Threadfin
Vicious Crankbait - MC65 Medium Diver - Craw
Vicious Ultimate Clear Mono - 12 Lb Test
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Vicious Ultimate Clear Mono - 17 Lb Test
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Vicious Ice Hi-Vis Yellow Braid - 7 Lb Test
"Vic" Outline Black Adjustable Hat
Vicious Ice Hi-Vis Yellow Braid - 20 Lb Test
Vicious Ice Hi-Vis Yellow Braid - 10 Lb Test
"Vic" Outline Black & White Adjustable Hat
Vicious Ice Hi-Vis Yellow Braid - 15 Lb Test
Logo Tee - Classic Grey
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Vendor: Vicious FishingLogo Tee - Classic Grey
Sale priceFrom $19.99

1 color available

Flag Tee - Classic Red
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Vendor: Vicious FishingFlag Tee - Classic Red
Sale priceFrom $13.99
Classic Charcoal/White Adjustable Hat
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Logo Tee - Classic Black
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Vendor: Vicious FishingLogo Tee - Classic Black
Sale priceFrom $19.99

1 color available

Logo Tee - Classic Red
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Vendor: Vicious FishingLogo Tee - Classic Red
Sale priceFrom $19.99

1 color available

Vicious 1/2 oz Trapper - Gill