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New Releases

Fresh Gear Just In. Cast First.

Our Newly Added Products collection is your go-to for what’s hot off the press in fishing gear—whether it’s game-changing lures, next-gen tackle, or seasonal essentials that just landed. Handpicked and updated often, this lineup keeps your tackle box sharp and your options tuned for every condition.

Expect a dynamic mix—from versatile soft plastics and hard baits to rods, line innovations, outdoor accessories, and more. Everything here is fresh, functional, and packed with fish-catching potential.

Check in regularly—this collection shifts fast and bold. Discover today’s standout gear before it becomes tomorrow’s staple.

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Siesta Key, FL "Surrender The Booty" Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSiesta Key, FL "Surrender The Booty" Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

11 colors available
FSU Garnet and Gold Cotton Hoodie
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Vendor: Saltwater BornFSU Garnet and Gold Cotton Hoodie
Sale price$48.00

7 colors available
Florida USA Freshwater Born Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornFlorida USA Freshwater Born Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Key West "The Beach Gives me Porpoise" Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West "The Beach Gives me Porpoise" Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
SK Bonefish on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSK Bonefish on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Boca Grande, FL Action Tarpon Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornBoca Grande, FL Action Tarpon Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

5 colors available
Texas Freshwater Born "Surrender The Booty" Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornTexas Freshwater Born "Surrender The Booty" Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Florida Keys Realistic Lobster Cotton Hoodie
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Vendor: Saltwater BornFlorida Keys Realistic Lobster Cotton Hoodie
Sale price$48.00

6 colors available
UT Edition Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornUT Edition Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

5 colors available
Key West, FL Mahi on Chest Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West, FL Mahi on Chest Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

5 colors available
Key West Structured Mesh Trucker Hat
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Vendor: Saltwater BornKey West Structured Mesh Trucker Hat
Sale price$26.00

8 colors available
Siesta Key State of Florida Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSiesta Key State of Florida Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

1 color available
Key West, FL Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West, FL Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00
St. Pete Beach, FL "Life is Better At The Beach" Turtle Women's Short Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSt. Pete Beach, FL "Life is Better At The Beach" Turtle Women's Short Sleeve UPF 50+ Dry-Fit Shirt
Sale price$30.00

6 colors available
Baylor Edition Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornBaylor Edition Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

5 colors available
Clean Redfish Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornClean Redfish Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
USA Bonefish Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornUSA Bonefish Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Key West Kraken Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West Kraken Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Clean Snapper Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornClean Snapper Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Florida Freshwater Born Kraken Boy's Long Sleeve UPF 50+Dry-Fit Shirt
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Vendor: Saltwater BornFlorida Freshwater Born Kraken Boy's Long Sleeve UPF 50+Dry-Fit Shirt
Sale price$34.00

5 colors available
Florida Flag Freshwater Born Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornFlorida Flag Freshwater Born Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

5 colors available
Texas A&M Edition Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornTexas A&M Edition Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

2 colors available
TCU Edition Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornTCU Edition Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

5 colors available
Islamorada, FL Flexfit Hat
Vendor: Saltwater BornIslamorada, FL Flexfit Hat
Sale price$26.00

1 color available
"Born On The Saltwater" Tee
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Vendor: Saltwater Born"Born On The Saltwater" Tee
Sale price$30.00
Texas Flag Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornTexas Flag Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

2 colors available
College Station Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornCollege Station Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

2 colors available
Burnt Orange Texas Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornBurnt Orange Texas Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

2 colors available
Charleston, SC Sticker
Vendor: Saltwater BornCharleston, SC Sticker
Sale price$2.00
Blue Marlin Cotton Hoodie
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Vendor: Saltwater BornBlue Marlin Cotton Hoodie
Sale price$48.00

7 colors available
Key West, FL Marlin Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornKey West, FL Marlin Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

5 colors available
Key West, FL Baby Turtles Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West, FL Baby Turtles Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

8 colors available
Permit on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornPermit on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Florida Keys Hogfish Diver
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Vendor: Saltwater BornFlorida Keys Hogfish Diver
Sale price$48.00

5 colors available
Texas Freshwater Born SUP Flag Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornTexas Freshwater Born SUP Flag Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
USA Blue Marlin Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornUSA Blue Marlin Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Orange and Blue Freshwater Born Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornOrange and Blue Freshwater Born Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Key West Wahoo Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West Wahoo Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Key West, FL Tuna Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornKey West, FL Tuna Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

5 colors available
Tampa, FL Tarpon Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornTampa, FL Tarpon Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available

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