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New Releases

Fresh Gear Just In. Cast First.

Our Newly Added Products collection is your go-to for what’s hot off the press in fishing gear—whether it’s game-changing lures, next-gen tackle, or seasonal essentials that just landed. Handpicked and updated often, this lineup keeps your tackle box sharp and your options tuned for every condition.

Expect a dynamic mix—from versatile soft plastics and hard baits to rods, line innovations, outdoor accessories, and more. Everything here is fresh, functional, and packed with fish-catching potential.

Check in regularly—this collection shifts fast and bold. Discover today’s standout gear before it becomes tomorrow’s staple.

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Key West, FL "Saltwater Hair...Don't Care" Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West, FL "Saltwater Hair...Don't Care" Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

8 colors available
SK Snapper on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSK Snapper on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Texas Freshwater Born Linear Logo Men's Cotton Long Sleeve Shirt
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Vendor: Saltwater BornTexas Freshwater Born Linear Logo Men's Cotton Long Sleeve Shirt
Sale price$35.00

5 colors available
Key West, FL Island Time Men's Short Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West, FL Island Time Men's Short Sleeve UPF 50+ Dry-Fit Shirt
Sale price$30.00

5 colors available
Marietta, GA Freshwater Born Largemouth Bass Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornMarietta, GA Freshwater Born Largemouth Bass Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Florida Diver Freshwater Born Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornFlorida Diver Freshwater Born Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

6 colors available
Texas Freshwater Born Kraken Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornTexas Freshwater Born Kraken Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

5 colors available
"Saltwater Hair Don't Care" Tee
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Vendor: Saltwater Born"Saltwater Hair Don't Care" Tee
Sale price$30.00
Texas Flexfit Hat
Vendor: Saltwater BornTexas Flexfit Hat
Sale price$26.00

1 color available
Port A, TX Structured Mesh Trucker Hat
Vendor: Saltwater BornPort A, TX Structured Mesh Trucker Hat
Sale price$26.00

1 color available
Michigan Freshwater Born Perch Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornMichigan Freshwater Born Perch Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Siesta Key Horseshoe Crab Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSiesta Key Horseshoe Crab Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Key West, FL Jumbo Shrimp Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West, FL Jumbo Shrimp Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Freshwater Born "All For Rum and Rum For All" Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornFreshwater Born "All For Rum and Rum For All" Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Texas Freshwater Born Kraken Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornTexas Freshwater Born Kraken Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

6 colors available
SK Marlin on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSK Marlin on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Texas USA Freshwater Born Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornTexas USA Freshwater Born Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Siesta Key "Saltwater Hair...Don't Care" Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSiesta Key "Saltwater Hair...Don't Care" Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Siesta Key Florida Girl Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSiesta Key Florida Girl Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Snapper on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSnapper on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Key West, FL Circle Logo Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West, FL Circle Logo Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

6 colors available
Siesta Key Sailfish Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSiesta Key Sailfish Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Texas Flag Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornTexas Flag Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Texas A&M Edition Freshwater Born Boy's Long Sleeve UPF 50+ Dry- Fit Shirt
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Vendor: Saltwater BornTexas A&M Edition Freshwater Born Boy's Long Sleeve UPF 50+ Dry- Fit Shirt
Sale price$34.00

5 colors available
Texas Structured Mesh Trucker Hat
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Vendor: Saltwater BornTexas Structured Mesh Trucker Hat
Sale price$26.00

7 colors available
Florida Diver Freshwater Born Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornFlorida Diver Freshwater Born Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

5 colors available
Key West, Florida Hogfish Diver Soft Tee
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Vendor: Saltwater BornKey West, Florida Hogfish Diver Soft Tee
Sale price$30.00

2 colors available
Siesta Key, FL Hogfish Diver with Scuba Sleeve LS UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSiesta Key, FL Hogfish Diver with Scuba Sleeve LS UPF 50+ Dry-Fit Shirt
Sale price$48.00

1 color available
Punta Gorda, FL Structured Mesh Trucker Hat
Vendor: Saltwater BornPunta Gorda, FL Structured Mesh Trucker Hat
Sale price$26.00

1 color available
Cape Coral, FL Flexfit Hat
Vendor: Saltwater BornCape Coral, FL Flexfit Hat
Sale price$26.00

1 color available
Mermaid Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornMermaid Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00
Key West, FL Kraken Women's Short Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West, FL Kraken Women's Short Sleeve UPF 50+ Dry-Fit Shirt
Sale price$30.00

6 colors available
Curaçao, Netherlands Kraken Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornCuraçao, Netherlands Kraken Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Pensacola, FL "Life Is Better At The Beach" Turtle Women's Short Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornPensacola, FL "Life Is Better At The Beach" Turtle Women's Short Sleeve UPF 50+ Dry-Fit Shirt
Sale price$30.00

6 colors available
Florida Freshwater Born "All For Rum and Rum For All" Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornFlorida Freshwater Born "All For Rum and Rum For All" Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Key West, FL Circle Logo Soft Tee
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Vendor: Saltwater BornKey West, FL Circle Logo Soft Tee
Sale price$30.00

3 colors available
Florida USA Freshwater Born Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornFlorida USA Freshwater Born Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

5 colors available
Clean Grouper Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornClean Grouper Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
SK Blacktip on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSK Blacktip on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Key West, FL Kraken
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Vendor: Saltwater BornKey West, FL Kraken
Sale price$30.00
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