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New Releases

Fresh Gear Just In. Cast First.

Our Newly Added Products collection is your go-to for what’s hot off the press in fishing gear—whether it’s game-changing lures, next-gen tackle, or seasonal essentials that just landed. Handpicked and updated often, this lineup keeps your tackle box sharp and your options tuned for every condition.

Expect a dynamic mix—from versatile soft plastics and hard baits to rods, line innovations, outdoor accessories, and more. Everything here is fresh, functional, and packed with fish-catching potential.

Check in regularly—this collection shifts fast and bold. Discover today’s standout gear before it becomes tomorrow’s staple.

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Anna Maria Island Kraken Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornAnna Maria Island Kraken Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Florida Freshwater Born Kraken Men's Long Sleeve UPF 50+ Dry-Fit Hoodie
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Vendor: Saltwater BornFlorida Freshwater Born Kraken Men's Long Sleeve UPF 50+ Dry-Fit Hoodie
Sale price$48.00

5 colors available
USF Green and Gold Freshwater Born Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornUSF Green and Gold Freshwater Born Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

6 colors available
Fort Worth Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornFort Worth Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

2 colors available
Florida USA Boys and Girls Long Sleeve UPF 50+ Dry-Fit Hoody
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Vendor: Saltwater BornFlorida USA Boys and Girls Long Sleeve UPF 50+ Dry-Fit Hoody
Sale price$36.00

4 colors available
Siesta Key, FL Kraken Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSiesta Key, FL Kraken Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

12 colors available
Florida Freshwater Born "Surrender The Booty" Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornFlorida Freshwater Born "Surrender The Booty" Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Swordfish on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSwordfish on Chest Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Charleston, SC Kraken Palmetto Logo Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornCharleston, SC Kraken Palmetto Logo Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Texas USA Freshwater Born Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornTexas USA Freshwater Born Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

5 colors available
Clean Mahi Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornClean Mahi Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Florida Diver Freshwater Born Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornFlorida Diver Freshwater Born Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Michigan Freshwater Born Largemouth Bass Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornMichigan Freshwater Born Largemouth Bass Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Key West Steamed Crab Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West Steamed Crab Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
UCF Black and Gold Freshwater Born Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornUCF Black and Gold Freshwater Born Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Siesta Key Steamed Crab Women's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSiesta Key Steamed Crab Women's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

6 colors available
Freshwater Born "Live Love Lake" Surrender the Booty Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornFreshwater Born "Live Love Lake" Surrender the Booty Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
USA Yellowtail Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornUSA Yellowtail Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

3 colors available
Key West, Florida Circle Logo Saltwater Born Tee
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Vendor: Saltwater BornKey West, Florida Circle Logo Saltwater Born Tee
Sale price$30.00

5 colors available
USA Grouper Short Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornUSA Grouper Short Sleeve UPF 50+ Dry-Fit Shirt
Sale price$30.00

5 colors available
Saltwater Born All For Rum & Rum For All
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Vendor: Saltwater BornSaltwater Born All For Rum & Rum For All
Sale price$30.00

1 color available
Siesta Key Snapper Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSiesta Key Snapper Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Siesta Key Vintage Distressed Hat
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Vendor: Saltwater BornSiesta Key Vintage Distressed Hat
Sale price$26.00

6 colors available
Saltwater Born Blue Marlin
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Vendor: Saltwater BornSaltwater Born Blue Marlin
Sale price$30.00

1 color available
Saltwater Born Port A, Texas Embroidered Patch
Vendor: Saltwater BornSaltwater Born Port A, Texas Embroidered Patch
Sale price$3.00
Punta Gorda, FL Flexfit Hat
Vendor: Saltwater BornPunta Gorda, FL Flexfit Hat
Sale price$26.00

1 color available
Blacktip Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornBlacktip Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
FSU Garnet and Gold Freshwater Born Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornFSU Garnet and Gold Freshwater Born Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

5 colors available
Freshwater Born "Live Love Lake" Kraken Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornFreshwater Born "Live Love Lake" Kraken Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Florida Freshwater Born Linear Logo Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornFlorida Freshwater Born Linear Logo Boy's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

5 colors available
Saltwater Born Turtle Cotton Hoodie
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Vendor: Saltwater BornSaltwater Born Turtle Cotton Hoodie
Sale price$48.00

7 colors available
Corpus Christi, TX Flag Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornCorpus Christi, TX Flag Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

3 colors available
Bimini, Bahamas Tuna Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornBimini, Bahamas Tuna Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Florida USA Freshwater Born Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornFlorida USA Freshwater Born Girl's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$34.00

6 colors available
Honolulu, HI Kraken Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornHonolulu, HI Kraken Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Orange and Blue Freshwater Born Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornOrange and Blue Freshwater Born Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Key West, FL Surrender The Booty Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornKey West, FL Surrender The Booty Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

1 color available
Siesta Key, FL Turtle Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornSiesta Key, FL Turtle Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available
Saltwater Born Surrender The Booty Cotton Hoodie
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Vendor: Saltwater BornSaltwater Born Surrender The Booty Cotton Hoodie
Sale price$48.00

6 colors available
Fort Worth Freshwater Born Men's Long Sleeve UPF 50+ Dry-Fit Shirt
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Vendor: Saltwater BornFort Worth Freshwater Born Men's Long Sleeve UPF 50+ Dry-Fit Shirt
Sale price$48.00

5 colors available

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