Ice Strong Outdoors

Built on Ice. Built for Sensitivity.
Michigan Fishing, Elevated.

Ice Strong Outdoors is a husband-and-wife founded company out of Michigan—Matt and Laura Strong—started from their passion for ice fishing and extended into charter fishing on Lake Michigan. Their journey began in designing titanium spring bobbers that would endure brutal cold and pick up the lightest bites, and they’ve been refining gear ever since.

Made in Michigan and tested in real ice and open water, their product lineup now includes more than just elite bobbers. They build diver rods, trolling plugs, divers (shallow, deep), flashers, rig components (meat rigs, lures, harnesses), flies, and a full spectrum of winter and trolling-adapted tools. Every product reflects their roots in ice and trolling fishing—durability, sensitivity, and purpose-built design.

Highlights include the original Titanium Spring Bobbers (rated to -25°F and noted for their responsiveness on tiny bites), the Manasseh Diver Rods engineered with input from veteran charter captains, and "Killer Fish" shallow and deep divers built to perform in varied water conditions.

Whether you’re working through thick ice or trolling open lakes, Ice Strong Outdoors gear keeps you dialed in—seeing subtle strikes, maintaining presentation, and staying tough against cold, wind, and water.

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Manasseh Diver Rod
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Manasseh Diver Rod
Sale priceFrom $154.99
Spin-N-Glos Size 2 (2 Packs)
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Spin-N-Glos Size 2 (2 Packs)
Sale price$7.99

36 colors available

Krunch Kustoms Meat Head
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Krunch Kustoms Meat Head
Sale price$9.99

49 colors available

8.5" Dual Fin Flashers
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8.5" Dual Fin Flashers
Sale priceFrom $16.99
8.5" Dual Fin Flasher
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8.5" Dual Fin Flasher
Sale price$17.99
Too Strong Trolling Flies
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Too Strong Trolling Flies - 3 Pack Unrigged
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Too Strong Trolling Flies - 3 Pack Unrigged
Sale price$15.99

31 colors available

Krunch Meat Rigs
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Krunch Meat Rigs
Sale priceFrom $16.99

25 colors available

6MM Beads (100 packs)
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6MM Beads (100 packs)
Sale price$7.49

12 colors available

Laker Taker Lures
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Laker Taker Lures
Sale price$9.99
10" Dual Fin Fishblade
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10" Dual Fin Fishblade
Sale priceFrom $17.99
12" Chrome Dual Fin Fishblade
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12" Chrome Dual Fin Fishblade
Sale priceFrom $18.99
Copper Connects Termination Kits
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Copper Connects Termination Kits
Sale priceFrom $19.99
Dual Fin Fishblade Blanks
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Dual Fin Fishblade Blanks
Sale priceFrom $11.99

3 colors available

10" Glow Dual Fin Fishblade
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Titanium Spring Bobber
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Titanium Spring Bobber
Sale price$12.99

2 colors available

Chrome/Glow Fishblades
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Chrome/Glow Fishblades
Sale priceFrom $18.99

4 colors available

Bearing Swivels
Bearing Swivels
Sale price$5.99
8.5" Dual Fin Flasher Blank
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8.5" Dual Fin Flasher Blank
Sale price$11.99

6 colors available

Ball Bearing Welded Ring Swivels
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Titanium Spring Bobber 3-Pack
8MM Beads (100 packs)
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8MM Beads (100 packs)
Sale price$7.49

9 colors available

Titanium Spring Bobber 3-Pack ULTRA-LIGHT
Titanium Spring Bobber 3-Pack COMBO
Titanium Spring Bobber 3-Pack ORIGINAL
The Pulse Ice Strong Titanium Spring Bobber
XL Ice Strong Titanium Spring Bobber
XL Ice Strong Titanium Spring Bobber
Sale price$10.99

1 color available

Titanium Spring Bobber 3-Pack Panfish Combo
Titanium Spring Bobber
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Titanium Spring Bobber
Sale price$10.99

3 colors available

Titanium Spring Bobber 3-Pack XL
Ultra-Light Titanium Spring Bobber
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Ultra-Light Titanium Spring Bobber
Sale price$10.99

3 colors available

Steel Connects Termination Kits
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Steel Connects Termination Kits
Sale priceFrom $19.99
Killer Fish - Rattling Deep Diver
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Killer Fish - Rattling Deep Diver
Sale price$7.99

20 colors available

Killer Fish - Rattling
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Killer Fish - Rattling
Sale price$15.99

15 colors available