Freshwater Innovation.
Heavy-Cover Action.

DraveUSA blends cutting-edge design with passionate tuning to build topwater lures engineered for punchy action and maximum fish attraction. Their flagship frog lures—including options like the Jump Frog, Alien Frog, Joker Frog, Buggy Frog Jr., and the sleek Poke Frog—feature soft, durable latex and rubber bodies that move life-like and resist the wear of toothy predators. The Poke Frog, in particular, stands out for its ultra-compact 2-inch profile, kevlar-weighted skeleton for deep hook drives, and reinforced hook bindings that trump standard hollow-body designs in toughness and stealth.

But the DraveUSA arsenal isn't just frogs. They expand topwater tech with Duck-style lures, tunable buzzbaits, and hardbaits that deliver sound, ripple, and splash performance where it’s needed most. Pair these with their spinnerbaits, rods, line options, and even branded buff hats and tees, and DraveUSA presents a lifestyle centered around bold, exciting freshwater fishing.

At the heart of DraveUSA’s mission is simple: To Help You Catch More Fish! Every lure is crafted to thrive in slop, thick vegetation, and pressure scenarios where explosive topwater action wins the day.