Hand-Poured, Appalachian-Inspired, Family-Built

Creek Life Lure Co. is a heartfelt, family-run tackle brand from Tennessee, rooted in the quiet magic of creek fishing. Specializing in Creek Finesse Baits, they capture the untamed spirit of small streams by hand‑pouring ultralight, Appalachian‑inspired soft plastics made for pockets, creeks, and stocked ponds.

Every lure—from floating finesse baits to specialty soft plastics and terminal tackle—is crafted with the soul of creek fishing in mind. The result? Baits that look and feel natural in shallow water, mimicking everything from insects to sculpin, and enticing a thrilling variety of species.

Growing from a small kitchen startup to a vision of community, Creek Life Lure Co. isn’t just producing gear—they’re building a creekside gathering place. They plan to share creek ecosystems with educational events, youth fishing tournaments, guided trips, and local habitat cleanup days.

Explore their full collection—finesse soft plastics, floating baits, micro tackle, and even handcrafted rods—below and elevate your creek fishing with lures born of passion, place, and performance.