Bass Assassin delivers top-tier soft plastic baits trusted by anglers across the country. Known for their lifelike action and durability, these lures are perfect for freshwater and inshore saltwater fishing. Whether you're chasing bass, crappie, or redfish, Bass Assassin baits offer the versatility and performance serious fishermen rely on. From paddle tails to shads, each design is crafted to attract more strikes and help you land more fish. Explore our selection and upgrade your tackle box with proven winners from Bass Assassin—made for anglers who demand results on the water.