Classic Action. Legendary Results. Built to Trick the Bite.

Smithwick Baits is best known for creating some of the most iconic jerkbaits and hard baits in fishing—especially the timeless Smithwick Rogue. Designed to mimic wounded baitfish, Smithwick lures deliver long casts, erratic action, and strike-triggering pauses that consistently fool bass, walleye, and other aggressive predators.

From the Suspending Rattlin’ Rogue to the Perfect 10 Rogue, each bait is tuned for neutral buoyancy and true running depth. Whether you’re fishing early spring points, cold water drop-offs, or stained river systems, Smithwick jerkbaits perform when other lures won’t.

Trusted by anglers for decades and still winning tournaments today, Smithwick delivers proven performance at an affordable price. Explore our full Smithwick Baits collection below and fish with classic jerkbaits built to trigger big bites year-round.