Bold Designs. Big Bites. Built by Anglers.

Googan Squad has taken the fishing world by storm with high-performance baits designed by some of the most recognized names in the sport. Known for their attention-grabbing colors, realistic movement, and angler-first designs, Googan baits like the Bandito Bug, Krackin’ Craw, and Zinger Spinnerbait are built to catch big bass and keep the action going.

Created by top YouTube anglers and refined with real-world feedback, Googan Squad lures combine innovation with attitude. Their soft plastics feature scent-infused bodies for added attraction, while their hard baits offer loud rattles, sharp hooks, and bold paint jobs that demand attention—even in stained or pressured water.

Whether you're flipping cover, burning a spinnerbait, or working finesse techniques, Googan Squad offers a full lineup of soft plastics, jigs, topwater baits, and terminal tackle to match your style. Affordable, effective, and fun to fish—these baits don’t just look good; they catch.

Explore our full Googan Squad collection below and fish with gear that’s as bold and relentless as you are.