Strike Hard. Fish Smarter. Win More.
Strike King is one of the most respected names in fishing, trusted by tournament pros and weekend warriors alike. Known for legendary baits like the Red Eye Shad, KVD Squarebills, and Rage Tail soft plastics, Strike King offers proven performance across every season and species. Whether you're power fishing for bass or finesse fishing pressured lakes, their lineup is designed to help you land more fish.
With constant input from professional anglers like Kevin VanDam, Strike King baits are engineered for realistic action, bold color options, and unmatched results on the water. From bladed jigs and spinnerbaits to worms, tubes, and hard baits, every lure is crafted to trigger aggressive strikes in both clear and muddy conditions.
Strike King offers a huge selection of affordable, high-performance lures that cover everything from topwater blowups to deep crankbait bites. Whether you're fishing shallow grass or rocky drop-offs, this brand delivers tackle that works.
Explore our Strike King collection below and gear up with premium fishing lures made to dominate.
