Next-Level Durability. Tournament-Grade Results.

Z-Man Fishing is known for pushing the boundaries of soft plastic innovation. Their game-changing ElaZtech® baits are unmatched in toughness, flexibility, and fish-catching power—lasting up to 10x longer than traditional soft plastics. Whether you're skipping finesse worms under docks or ripping chatterbaits through heavy cover, Z-Man gear is trusted by pros and weekend anglers alike.

Built around performance, Z-Man products are made to excel in every freshwater fishing situation. Their ChatterBait® bladed jigs have revolutionized bass fishing, combining flash, vibration, and versatility to trigger explosive strikes. Pair them with a wide range of ultra-lifelike trailers like the Razor Shadz, Goat, or Trick ShotZ for a complete, tournament-proven presentation.

From Ned rigs to swimbaits, Z-Man’s lineup delivers superior action and incredible value. No matter your target species—bass, walleye, trout, or inshore saltwater—Z-Man gives you premium results at an affordable price.

Browse the full Z-Man collection below and upgrade your tackle box with lures designed to outlast and outperform.