Precision. Tradition. Unrivaled Performance.

Rapala is a legendary name in fishing, trusted by generations of anglers for its unmatched craftsmanship and fish-catching ability. From the original Floating Minnow to the cutting-edge X-Rap and Shadow Rap series, Rapala hard baits are built to mimic real-life prey with lifelike action and detailed finishes that fool even the wariest fish.

Each Rapala lure is hand-tuned and tank-tested to run true straight out of the box. Whether you're trolling for walleye, casting for bass, or targeting big pike and musky, Rapala has a time-tested option to get the job done. Their lineup includes jerkbaits, crankbaits, topwater lures, and countdown models—all engineered for reliable results in fresh or saltwater.

If you're after proven performance and world-class design, Rapala delivers. Explore our full Rapala collection below and fish with the brand that’s landed more world-record catches than any other.